Learn about our industry terms

Screen Printing / Silk Screen

Screen printing, also known as silk screen, is a printing technique that involves a stencil, or a screen, that is used to apply layers of ink on to a printing surface. After the stencil has been cut, ink is spread over the screen, and then a squeegee is used to press the ink through the screen and onto the product. Each color is applied using a different screen, one at a time, combined to achieve the final look. Screen printing is one of our most popular printing methods and is commonly used when printing apparel, drinkware, reusable shopping bags, and much more.

Full Color Process and Digital Printing

Best for logos with more than three colors, for elaborate or colorful designs, or for photographs, full color process, also known as four color process, is a process of printing four transparent colors to achieve a full color or photographic image. Digital printing involves your artwork being processed by a computer and then printing directly onto the surface of a product.

We offer this printing capability on a wide selection of products from hand fans, to power banks, to plastic cups. Quickly becoming one of our most popular printing methods, as the demand for full color products grows, our selection grows with it!


Full Bleed

Bleed is a term that is used to describe artwork that extends beyond the surface area of an object, ensuring no edge or margin is left exposed. Full bleed printing is popular on items where you want the entire surface to be covered with your design, such as hand fans, coasters, and magnets.


Pantone Colors / PMS Match

Spot colors from the international ink color matching system Pantone, pantone colors are designed to allow people to specify and match specific colors in the printing process.


Foil Printing / Hot Stamping

Using a combination of heat and pressure, foil printing, also called hot stamping, is the application of metallic or pigmented foil on to the surface of a product. Shinier than standard inks, metallic and foil inks are often used to achieve a striking three-dimensional effect and sophisticated look.

Foil printing is a popular imprint choice for napkins, folders, and labels.


Debossing and Embossing

Standing out in relief giving the appearance of a raised up look, embossing, and stamped into or pressed down into a design, debossing, are print methods that make an area more tactile and prominent than the surrounding area, suggesting a slightly three-dimensional look.

Embossing and debossing methods work well with flat products like napkins, folders, and labels, as well as leather products such as padfolios, luggage tags, duffle bags, wallets, and more.


Laser Engraving / Laser Etching

Laser engraving is a process where a laser beam physically removes material to expose a deep etched cavity in the surface of a product. During this process, the laser creates high heat, which essentially causes the material to vaporize. This creates a cavity in the surface that is noticeable both visibly, and by touch.

Laser etching, a subset of laser engraving, occurs when the heat from the beam causes the surface of the material to melt. The melted material then expands and causes a raised mark.

A popular imprint method available on wide variety of products, we like laser engraved imprints best on glass and stainless steel drinkware, pocket knives, cutting boards and cheese sets, and metal coasters



Art of decorating fabric or other materials with needle and thread or yarn.

Embroidery is a popular imprint method on blankets, hats, and gloves.


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